Work Your Personal Brand for Job Search ... - Job Search Techniques

Once developed, a personal branding statement ought to be incorporated into resumes, cover letters, and email signature lines as well as throughout social media. Whilst it doesn?t have to be continuously repeated word for word?in fact, it shouldn?t be?that personal branding statement need to nevertheless inform and inspire one?s on the internet persona.

Your personal brand statement for job search need to not be long.? Five to 10 words tops will get the job completed (e.g., ?I?m the top dog trainer in Toledo.?)? It?s all about unique positioning, so you?ll want to contemplate words such as ?top? and ?best? or ?first? or ?friendliest.?? If you?ve garnered much more awards and recognition than other people in your organization, now?s the time to say so with ?award-winning? and ?most recognized leader in Hoboken.?

One essential note you should contemplate as you are going through this exercise: ?Avoid hype. Be authentic.

Visibility is crucial, but be professional, too. Leave consistent, recognizable digital footprints on Twitter, Facebook, LinkedIn, ZoomInfo and other on the internet properties that reflect a polished image.

Hiring managers and recruiters use social networking web sites to source and investigate candidates. A forgotten blog, a Twitter account with only a couple of posts, or a LinkedIn profile that isn?t 100% complete will leave a poor impression. A professional homepage and on the internet resume/portfolio?complete with a ?initial name, last name? .com domain name?is the best location to display a personal brand.

Job seekers whose vanity URLs are already taken can try adding a middle name, ?PhD? or a comparable distinguishing word. Then reserve that as a username across a variety of social networking internet sites making use of NameChk.com; the days of obtaining away with ?Andy12345? are over.

Since personal branding is about standing out from the crowd, creating a video resume or a mock video ?interview? could be a smart decision, too. Internet sites like CareerBuilder and Vault are now offering video resume hosting. Maintain it brief, professional and not gimmicky. But be warned: unlike a standard resume, a video resume can go viral, damaging one?s personal brand.? So believe it via prior to you step in front of the camera.

Good personal branding radiates success. Men and women like to work with competent, accomplished, even powerful individuals. But?overt self-promotion is a career killer, as are?narcissism and selfishness.

Ironically, personal branding may far more accurately be described as ?interpersonal branding.? ?Nurture your network to take advantage of word of mouth; focus on what you uniquely can provide others. Leaving a tidbit of practical guidance on a comment thread makes a a lot far better impression than a self-aggrandizing ?personal statement? squeezed into an excessively lengthy ?look at me!? post.

Likewise, employers don?t care about a job seeker?s ?objectives.? They want to know what you can do for them. Why not use that valuable resume real estate for a personal branding statement instead, one that focuses on what you will bring to the organization, not what you want to get out of it?

Personal branding is an ongoing project. So is the reputation management that goes along with it. Since most internet searchers never look past the initial page of Google outcomes, job seekers will need to ?own? those top 10 results for their name.

That?s why taking control of one?s identity on Facebook and other common web sites is so important?it?s a way to ?push down? negative references to the relative obscurity of page two or 3 of Google or other search engines. Organizations like PeoplePond and QAlias can also support manage this sort of ?personal SEO.?

Other firms, like Defend My Name and ReputationDefender help remove unflattering personal comments and on the internet ?smear campaigns? altogether.? The?payoff in personal branding is?creating a powerful online reputation that aligns with?who you are and demonstrates your distinct positioning?a positioning that any company would be foolish to?let slip away. ?Such is the power of personal branding.

Source: http://www.aftertoomany.org/work-your-personal-brand-for-job-search-success.htm

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